No Makeup 101: Perfecting the Clean Girl Aesthetic

You know that “no makeup” look we love? The internet is now calling for you to embrace the basics from head to toe with the “clean girl aesthetic.” This trendy clean girl look takes minimalism from your makeup to your hair to your wardrobe — think slick, chic and simple for an effortless overall appearance. 

When it comes to the skin, specifically, we’ve perfected the less is more approach with our line of No Makeup Skincare for over a decade. This collection of skincare-infused makeup makes clean girl makeup a breeze as it delivers the instant perks of makeup and the long-term benefits of science-backed skincare ingredients so you can feel confident with or without it. 

Achieve confidence you can’t wipe off by perfecting the clean girl makeup look with these 5 simple steps. 

STEP #1: PRIME 

Get your skin prepped and ready by massaging our No Makeup Instant Blur Priming Moisturizer onto a cleansed face and neck in a gentle upward motion. Once fully absorbed, the natural blurring complex in this hydrating primer will work to instantly blur the look of imperfections while Alpha-Lipoic Acid reduces the look of enlarged pores, lines and wrinkles. This creates a flawless canvas for not only smooth makeup application but prolonged wear. 

STEP #2: PERFECT 

For seamless, buildable coverage, use your fingertips or a synthetic fiber brush to blend one of the eight No Makeup Foundation Serum shades in a circular motion onto skin. This lightweight serum foundation delivers a semi-matte finish while neuropeptides minimize the appearance of wrinkles, sagging, dullness and discoloration with each use. Bisabolol simultaneously works to brighten complexion and daisy flower extract visibly improves dark spots and evens skin tone for more uniform-looking skin over time. 

STEP #3: ENHANCE  

After shaking well, apply one to three dots of our No Makeup Blush to the apples of your cheeks and gently pat and blend in a lifting, upward motion toward the hairline. In doing so, this universal gel-cream blush will add an instant, natural-looking rosiness and a healthy-looking glow. Vitamin C Ester and Chinese ginger plant extract work over time to visibly improve dullness and discoloration.  

STEP #4: DEFINE 

Make your eyes pop naturally with No Makeup Mascara, our unique 2-in-1 lash treatment and mascara. It’s formulated to instantly create the appearance of more lifted, thicker eyelashes while biotin, avocado oil and tocotrienols work over time to promote healthy, thicker and fuller lashes through intense nourishment. Lengthen and define your lashes by sweeping the brush applicator from the root up, rotating to separate and repeating until you’ve achieved the desired look.  

 STEP #5: FINISH 

Complete your “no makeup” look by swiping on one of the six shades of our No Makeup Lipstick. This cushiony, skincare-infused lipstick imparts an immediate, subtle glossy tint of color while conditioning your lips. Neuropeptides reduce the look of lines and wrinkles and hyaluronic acid hydrates and visibly plumps your lips for a smoother, fuller-looking pout over time. 

Now you’re ready to enhance your natural beauty with our No Makeup Skincare essentials. All it takes is a few simple steps to get glowing. Why wait?