Science-Backed Haircare Routine: How to Strengthen, Repair & Hydrate Dry, Damaged Hair
Do you have dry, brittle, damaged hair? Breakage? Dullness? If you answered “yes” to any of these, you’re probably caring for your hair incorrectly. After all, the solution isn’t just a surface-level tweak, it’s deeper. At the root of your hair dilemmas is a desperate need for more than hydration — it’s a call for restoration.
Before we dive into how it works, though, it’s important to understand how your hair got here in the first place.
Why Hair Gets Dry & Damaged & How to Repair It
There are a variety of reasons hair can become dry, brittle and damaged. Some of the top causes include using hot tools too often and/or without a heat protectant, frequent coloring or bleaching, over washing, environmental exposure and even age. Signs include noticeable breakage, split ends, coarse texture, loss of shine, loss of volume, excess shedding, premature graying, thinning, the list goes on.
The common misconception to alleviate such “symptoms” is to pile on the hydration, but that alone is not enough. A multi-level approach is key to adequately treat each strand. This means supporting your hair’s structure, protecting it from future damage with antioxidants and environmental shields and sealing in the moisture.
To do all the above, each of our innovative hair formulas:
Strengthens. A next-generation keratin complex, featuring three forms of keratin, visibly fortifies hair strands, reduces breakage and protects against color loss.Repairs. An amino acid-rich encapsulated bio-tech matrix remains on hair for 24 hours to help visibly restore fragile, damaged hair and improve the look of thickness, volume and elasticity.Hydrates. Ultra-nourishing ingredients, including hyaluronic acid , deliver instant and long-lasting hydration, leaving hair looking and feeling ultra soft, silky and glossy.
The Complete Science-Backed Haircare Routine for Dry, Damaged Hair
STEP 1: CLEANSE
Start each wash day with our intensive Triple Keratin Repair Shampoo that nourishes and replenishes dry, damaged hair. Infused with the ingredients noted above and our hyaluronic vitamin blend, it transforms brittle strands into soft, glossy, healthy-looking hair that appears fuller and more resilient.
STEP 2: CONDITION
Post-shampoo, lock in all that hydration with our Triple Keratin Repair Conditioner, powered by keratin, amino acids, multi-molecular weights of hyaluronic acid and pro-vitamin B5. Its restorative formula leaves hair looking stronger, smoother and silkier with a healthy, glossy shine.
STEP 3: PROTECT
Spritz our weightless Damage Defense Treatment Spraythrough your hair after every wash to improve manageability, protect against heat and UV damage and help reduce color loss. The result is enviably smoother, silkier, more vibrant hair.
EXTRA: MASK
Use our Intensive Moisture Repair Maskonce or twice a week in place of conditioner to renew weakened, fragile strands with essential hydration while treating and preventing breakage. Its ultra-rich, luxurious texture helps visibly strengthen damaged hair to improve the look of hair smoothness, bounce and shine.
Real Results: The Transformation
Our Perricone MD Haircare Collection is more than a routine — it’s science-driven repair. With skincare-proven ingredients reimagined for your hair, our four-product system restores health and vitality from root to tip. After continued use, these sulfate-free, color-safe solutions are proven to reduce breakage and split ends and restore bounce, resilience and vibrancy so it looks and feels healthy, smooth and more manageable with a lustrous, enviable shine.
Put a stop to dull, brittle and damaged strands and let us deliver resiliently lustrous hair the Perricone MD way.
