We are proud to announce that we have partnered with our friends at The Silver Women for the launch of our extended shade range and improved formula of No Makeup Foundation and No Makeup Foundation Serum.
The Silver Women is an online community that celebrates the lives of women middle-aged and beyond and chronicles formidable women who are NOT afraid to reveal their age and are happy to share their experiences lived through the decades.
Founded by Simone Silverman, The Silver Women is a platform for women to view and share their thoughts on life and aging. When asked what she'd like to accomplish, she replied "How delightful would it be if aging was considered COOL I’d like for women to age and be celebrated, instead of only being acknowledged and revered in their youth. To not have to hide the number of years reached in fear of not being considered relevant or attractive. Hiding one’s age seems terribly outdated to me."
We believe that women don't want to look like someone else, they want to look like the best version of themselves. That's why we created makeup that enhances natural beauty, instead of masking it. That's also why we chose to feature real women, and their stories, in our latest campaign.
The Silver Women featured in our No Makeup campaign range between 37 and 54 years old. They are teachers, business-women, mothers, and most importantly - leaders. They are fascinating, fearless and unapologetic. They all come from different backgrounds but share the common goal of supporting each other.
Perricone MD has always believed in celebrating women of all ages. We couldn't be more excited for the opportunity to share a different view of beauty with the world - one you don't always see in beauty campaigns.
Learn more about each of the women by reading their Q&A's on our blog and get inspired by The Silver Women by visiting their website.