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You do all your research in finding the perfect foundation for yourself, you narrow it down to your desired coverage, and finish. And just when you think you’ve got the hard part out of the way, you have a new challenge- finding the perfect shade.
We get it. That’s why we created both our No Makeup Foundation & Foundation Serum with neutral undertones - to make it as easy as possible to find a shade that suits your skin tone. Some shades are truly neutral, while others will be neutral/warm, or neutral/cool. The purpose?
To allow for shades that are highly adaptable, resulting in fool-proof color matching so that you can say “goodbye” to that dreaded foundation line!
We wanted to take it a step further and make it even easier to find your perfect shade - so we created an exclusive Shade Finder tool. If you’re feeling like you need a little bit of professional help when it comes to choosing a shade, take this quick online quiz.
The quiz is designed to narrow down your individual undertone by asking simple lifestyle questions. For example, “what type of jewelry do you typically wear?”. If you chose silver, it tells us that you have more of a cool undertone in your skin. If gold looks best on your skin tone, we know you have a warmer undertone.
Same goes for your choice of clothing color. Those who tend to wear colors like blues, greens & greys most likely have a cooler undertone, while those who tend to wear colors like oranges, reds & plums most likely have a warmer undertone.
These simple questions actually guide us to figure out what undertone category you best fit into – neutral, cool or warm. From there, just a few simple questions allow us to figure out your best shade match. The Shade Finder tool also allows you to select a photo of skin tone closest to yours and tell us whether your skin is prone to burning or tanning, so we can ensure you pick the right shade - and formula for a flawless foundation finish.
Who knew it could be so easy? Take our Shade Finder quiz now.