“Cannabeauty”, the catchy term given to the sudden boom of cannabis-infused beauty products, has been trending for quite some time now. Experts believe CBD (a.k.a. cannabidiol, an active ingredient extracted from the cannabis plant commonly known as hemp) will soon become a 22-billion-dollar industry, as it’s quickly becoming the most sought out ingredient for skincare products. And while it seems like everyone is talking about it, many people still don’t really understand what it does for your skin.
While CBD may be somewhat of a new-to-you skincare ingredient, it’s important to note that its roots in skincare date all the way back to ancient civilizations. The hemp plant has been cultivated for its impressive medicinal benefits in regard to soothing and healing (and has been used in both oral and topical preparations). However, while the benefits of the plant may have been known for thousands of years, CBD wasn’t actually identified and isolated until the 1940’s.
In modern day topical skin care products, CBD is coveted for those same properties. It’s known as the ultimate calming ingredient, ideal for a myriad of skin issues including sensitivity, acne, and even skin aging.
CBD, a potent phytocannabinoid or plant-based cannabinoid, is thought to work with your skin’s own endocannabinoid system, a built-in network that relies on naturally occurring cannabinoids (yes, you produce them too) to calm down a stressed complexion, and promote a more balanced, healthier skin.
Why your skin needs to calm down in the first place
Why is your complexion so stressed anyway? Your skin may be fighting a battle that you aren’t aware of —with inflammation. When we talk about skin inflammation, you probably think of redness, irritation, and maybe even breakouts because we know inflammation plays a major role in the formation of a big, swollen zit. And while all that’s true, you should also be thinking about lines and wrinkles. Say what? Hear us out. Dr. Nicholas Perricone is a pioneer in the science behind inflammatory skin aging. He’s long been speaking out about inflammation and its skin-damaging effects. Of course, you probably know that high levels of inflammation play out on your complexion in the form of redness and swelling. After all, it’s pretty visible on skin’s surface. But there’s also inflammation you can’t necessarily see: the low-level, chronic type that occurs below the surface on a cellular level. Over time, that kind of inflammation yields changes in your skin cells and tissue, and that leads to an acceleration of visible skin aging including fine lines, wrinkles, and sagging. Dr. Perricone says that skin inflammation stems from everyday things such as a poor diet (too much starchy, sugary or processed food), stress (work, kids, life), environmental factors (things like smoke and air pollution), and ultraviolet radiation (sun).
The role of calming skincare (and CBD)
The key to dialing down all that skin inflammation is, of course, avoiding (or at least minimizing and managing) exposure to all of the above factors. But a gentle, soothing, and well-formulated skincare regimen also plays a crucial role in keeping your complexion calm and more youthful-looking.
By soothing those visible signs of inflammation—redness and irritation—your skin can take a break from constantly trying to put out fires (literally) and focus on what it’s meant to do: repair, replenish, rejuvenate.
That means your skin will function better and look healthier, balanced, and more radiant as a result. This is where CBD fits in. When applied in a topical formulation, the phytocannabinoid is a master soothing agent, helping skin to recover from irritation and function better overall.
Soothing + Anti-aging: Perricone MD’s latest skin saver
By adding 100 mg of pure CBD to the Cold Plasma Plus+ CBD Advanced Serum Concentrate, this cult-favorite product can now add skin calming to its lengthy list of anti-aging benefits. Until now, the original Cold Plasma Plus+ Advanced Serum Concentrate tackled nine visible signs of aging, but it didn’t have a soothing benefit (and as we’ve learned, that’s a must for healthy skin). Cannabidiol, the powerful phytocannabinoid derived from hemp, calms a red, irritated complexion.
The hemp ingredient joins tried-and-true Vitamin C Ester, a more stable and potent form of vitamin C that visibly brightens uneven skin tone and works to keep skin smooth.
Vitamin C Ester is also a powerful antioxidant, which can help to protect skin from cell-damaging free radicals, literally stopping wrinkles before they start. Cold Plasma Plus+ CBD Advanced Serum Concentrate also contains Omegas 3, 6, and 9 fatty acids, which are found in walnuts and flax seeds. Omega fatty acids help strengthen skin’s barrier, locking moisture into your skin so it looks plumper, more supple, and more radiant. The serum, meant to be used twice a day before your moisturizer or night cream, showed a 100 percent improvement in fine lines and wrinkles in clinical research. Plus, 87 percent of women said their skin looked more radiant and had improved texture after just one month; 81 percent saw less redness.
CBD and Perricone MD’s three-tier philosophy
The new, limited-edition Cold Plasma Plus+ CBD Advanced Serum Concentrate is a natural fit with Perricone MD’s three-tier philosophy, an inside-out approach to skincare that focuses on reducing inflammation, the underlying cause of aging, in three main ways.
Tier 1 is an anti-inflammatory diet
It promotes lean protein, omega-rich foods, and fatty acids such as chicken, salmon, olive oil, and avocados. The goal is to limit sugary, processed foods with a high glycemic index, which trigger an inflammatory cascade throughout your body.
Tier 2 is nutritional supplements
These oral antioxidants help protect skin from inflammatory damage on a cellular level. While it’s important to get antioxidants through diet, it’s not always enough. Supplements add extra insurance against skin-damaging free radicals.
Tier 3 is an advanced topical skincare
Research-driven formulations chock full of topical antioxidants and other nutrients that your skin is designed to receive. Phytocannabinoids such as CBD is a perfect example of such an ingredient. By getting plant-based cannabinoids in topical form, we’re able to support our own natural endocannabinoid system and help skin act and look younger.